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Whether you know it or not, you’ve already seen augmented reality in action. Maybe you’ve tried a filter on Instagram, or used your phone to see how a couch fits in your living room.. But here’s what most people don’t realize: AR isn’t just some gimmick or fad. It’s about
Augmented Reality (aka AR) is no longer a thing you see in sci-fi movies. Today, AR filters (sometimes called face filters, lens effects, or camera effects) appear everywhere: On social media, in shopping apps, brand campaigns, navigation, and even in medical training. In fact, as of 2025, there are around
Using filters, face masks, and other effects on social media is now in the generation of 2025.They are not just fun add ons anymore, they shape how people express themselves online. These technologies are revolutionizing the way we interact and produce content, from strange filters that turn you into an
From social networking platforms to mobile shopping apps, cameras have become the heart of modern digital experiences. Users expect more than just photo capture; they want immersive filters, real-time effects, smooth video calls, AR-powered try-ons, and high-definition streaming. However, building these features directly on top of native camera APIs is